Wednesday, November 30, 2011

The Inevitable Sadness of AMD




It would seem that the arms race between AMD and Intel has ended, and the victor is Intel. The most recent news to come out of AMD’s headquarters is that they are going to stop researching and producing high-end CPU’s. AMD will instead change the focus of their company.

The first rumors out were speculating that AMD was out of the desktop processor game completely and moving towards mobile devices, but the day after these rumors appeared AMD made a statement saying that they will not be stopping their entire line of processors, but not moving forward with new high-end equipment. These statements are coming off the fresh “failure” of the bulldozer chipsets which had so much potential. AMD has also announced that they laid off nearly twelve percent of their workforce. In AMD’s statement they stated that they will be focusing on their x86 processor models and mobile technology moving forward.


Consumers are now left with major questions: Who will step in the ring and try to contend with Intel? How long until the first anti-trust lawsuit against Intel appears? Who will drive Intel to continue on its track record of excellence and force them to be competitive in their pricing? It does not seem like a feasible option for any processor company at this time to do so.


Sources:Softpedia.com - AMD Not Competing with Intel Anymore, Goes Mobile Softpedia.com - AMD Still Committed to x86, Whatever That Means Mercurynews.com - AMD struggling to reinvent itself



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